Article: Your Pitch is Just the Beginning: Walking the Line on Little White Lies

When “pitching”, show your idea / startup / company in a positive light, but DO NOT cross the line of not telling the truth:

Article: Your Pitch is Just the Beginning: Walking the Line on Little White Lies
by Elizabeth Usovicz, General Manager of Transaction Commons

“There’s nothing wrong and everything right with presenting your startup in the best possible light, but…”