Below are PITCH GUIDELINES compiled by John Mueller for Pitch Zoo:

In addition, many resources on how to pitch your business abound on the Internet.  This page is used to keep track of some of the good resources.

The Pitching Pyramid, to indicate the different pitches you will make when talking with an audience in the same or different session:

Pitch Zoo is primarily focused on the oral pitching without props. However, if you need a Pitch Deck template, here is an outline of a Pitch Deck which you can use (fill out the slides with the necessary information, and jazz it up in terms of format).

Tips for pitching a business idea:

• Josh Baer’s pitch advice on Techstars U, and his elevator pitch twitter account
• Three Tips for Building a Killer Pitch by Erica Napoletano, with advice from Erin Weed and Brad Feld
• Resources for effectively pitching to angel investors (Angel Resource Institute)
• David Rose’s TED Talk: “How to Pitch to VCs“
• Reid Hoffman’s (Linkedin Founder) annotated version of his 2004 pitch to investors: LinkedIn’s Series B Pitch to GreyLock – Pitch Advice to Entrepreneurs (and David Sze’s, from Greylock Partners, response to investing in LinkedIn: Why We Invested in LinkedIn Nine Years Ago)
• A six-part video series on “How to Craft the Perfect Elevator Pitch” by Fresno State
• Michael Seibel, founder of Justin.tv and Socialcam and Partner at Y Combinator, goes over how to talk to investors – the pitch (Seibel — the more you talk, the more chance you have to something that people dislike) [ This is part of Sam Altman’s “How to Start a Startup” course that was held at Stanford in Fall 2014 ]
• Ameet Ranadive’s pitch advice (is your idea worth winning, is it winnable, and is it winnable by you)
• Oren Klaff’s Pitch Anything

Pitch Shows:

• ABC’s Shark Tank
• Gimlet Media’s The Pitch

Below are example pitches of a business idea:

• TNG Pharmaceutical – Jenny Corbin (Targeted audience: potential investors)
• Cyclewood Plastics: Video 1, Video 2 (Targeted audience: potential investors)
• VOD Diagnostics, with links to other elevator pitches and pitch transcripts from the 2013 Rice Business Plan Competition (Targeted audience: potential investors)
• Example Pitch for the WMU PITCH competition: Fanooz – John Mueller (Targeted audience: potential investors)
• Memoir Studios – Gina Warren
• Zipidi Mobile Vehicle Diagnostics (Targeted audience: potential customers)
• Josh Baer’s “Killer Elevator Pitches” Youtube page
• Example of successful pitches used to be accepted into YCombinator: Optimizely, PagerDuty,AeroFS, and Directed Edge.
• Written pitches — Custom Built Pizza | World of Beer — good for seeing what a pitch reads like
• The Wand Company pitch, on UK Dragon’s Den
• Ecotraction pitch, on Canada Dragon’s Den
• Oros pitch, at The Brandery (in Cincy)
• Keen pitch, at Techstars
• Twoodo pitch, at Startupbootcamp Amsterdam
• Styliff pitch, at ABC Accelerator

These sources have been compiled from multiple sources, either directly (e.g. Josh Baer, UofLouisville, own experience, the Internet 🙂 or indirectly (e.g. via AOM’s Entrepreneurship Division’ email list — Thank you Craig Armstrong, Erik Monsen, Jane Chang, Tim Stearns, Tim Holcomb, Ivan Zupic, Sean Wise, Andreas Kuckertz)